In this modern day and age of social media, TikTok is a social media app that has become a primary platform for creatives and content creators. While social media platforms such as Twitter and Instagram are commonly used for sharing content, their algorithms have not been the most beneficial for small business owners and developing brands. Tik Tok has become a social hub where users can promote their businesses and go viral more easily due to the app’s specialized algorithm. Through a combination of hashtag, video editing, and content creation tips, your posts can have a higher chance of be recognized and shared by thousands of users.
Tip #1: Use Specific Hashtags
One aspect of TikTok’s algorithm that determines whether your post will be more seen or not is the For You page. The For You page is a specialized page that caters specifically to what content you like, share, and interact with. The key to getting your post on as many For You pages as possible is using the For You hashtags. When you first get started on TikTok, you’ll notice many users having #fyp, #foryou, #foryoupage, or #foryousounds in their captions. By using hashtags such as these, it essentially increases your chances in getting on someone’s For You page and being seen by a greater amount of people. Researching and using trending hashtags, hashtags with a fire icon next to it, can also increase your post’s visibility. You can find what hashtags are trending by clicking on the Discover Tab as well as see how many people have viewed that specific hashtag.
Tip #2: Hop on Challenges
Participating in TikTok challenges is not only fun, but also a way to get more exposure for your page. Many challenges include trending songs and sounds that will increase your post’s views. This can ultimately lead people to your page to view your other content, increasing your views on other posts or receiving a follow. Heard of the #silhouettechallenge or #junebugchallenge lately? That’s because they were trending on TikTok for a few days! The fun thing about challenges is that they can find their way to the other social media apps, especially Twitter, and become a trending topic there as well.
Tip #3: Create Unique Video Concepts
Everyone knows you can get stuck mindlessly scrolling through TikTok for hours. You go on the app to watch a couple videos and end up spending a good portion of your night going from hashtag to hashtag, sound to sound. Creating a TikTok with a really good loop, transition, or transformation can increase the likability of your video. The goal is to edit your videos in a way that intrigues your audience and makes them question, “Wow, how did they do that?”
Tip #4: Be Consistent
Consistently posting on TikTok is a way to grow your audience My favorite thing about TikTok is how welcoming and supportive the users on the app are. There are so many times where I’ve had random people comment praise or encouragement under my posts just so that it receives more exposure. Don’t be afraid to test out new sounds, dances, or edits on TikTok just for fun! Posting a couple of times a day can attract more users to your page and influence the algorithm.
Take these useful tips and tricks and jumpstart your TikTok career! You never know how well your content may do on this app, which is truly beautiful. I went from roughly 150 followers to 750 in a span of two weeks simply because I did a challenge that went viral Now with this new following, I can promote my art, talents, and business ventures to a larger group of people!
@queenzingha__ on TikTok